Will This Cause a Backlash?
Run it on a campaign, ad or brand post before it goes out and find the ways it could offend, overclaim or be misread, with a risk rating and the change that removes each risk.
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Run it on a campaign, ad or brand post before it goes out and find the ways it could offend, overclaim or be misread, with a risk rating and the change that removes each risk.
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