Personal impact analysis for the web

Not just what happened. What it means for you.

Turn any article into a personal impact brief based on your role, company, industries, location and holdings.

Add to Chrome

The SoWhatify marketplace showing featured lenses

One-link setup · no token, no sign-up

Add SoWhatify to Claude in one link

Paste this URL into Claude as a custom connector. A browser page handles the sign-in, so there is no token to copy and nothing to configure — then start building lenses, chains and personas in conversation.

Using Claude Code?

Then run /mcp and approve in the browser — no token in the command.

Works in Claude.ai, Claude Desktop and Claude Code — plus ChatGPT, Cursor and a dozen other clients.

What you get

Personal, not generic

Every analysis is written against your profile, so you get implications for your job and your portfolio — not a summary anyone could have read.

Your choice of AI

OpenAI, Anthropic, Gemini, or Chrome's on-device model. You bring the key, so there is no markup and no usage cap.

Your keys stay local

API keys never leave your browser — the sync endpoint refuses to store one. The only exception is a key you deliberately hand to a Dropbox you create. Sign in and your profile, lenses, and history move to your account, which is what lets Chrome and Claude share them.

Also included: analyse a whole page or just your selection, keep working while analysis runs in the background, and reopen past results from local history.

New — Dropboxes

Create a Dropbox your customers upload to

Send a client a link. They upload a document, one of your lenses reads it, and you both get the analysis back — no account needed on their side. Dead simple for validating data, building flows, or standing up a small service.

Create a Dropbox
  1. Pick a lens and a model.
  2. Share the link with your customer.
  3. They upload — it's analyzed as you wish.

How it works

Add an article

Paste a link or the text itself, or read the page you are already on.

Choose your context

Your role, company, industries, location and holdings. You decide which of them each analysis may use.

Get an impact brief

What happened, what it means for you specifically, and what you might do about it.

In Chrome

Read any page you are on, with the model you choose, and keep the results in local history.

In Claude, or another AI assistant

Use it in Claude right now — no account needed. Get a config to paste in and start building lenses, chains and personas in conversation.

Full setup guide

Both read the same profile and the same library. Manage account

See it work

One article, from the page to a finished brief. About a minute, no sound needed.

A summary tells everyone the same thing

A generic summary

Answers: what happened?

  • The same paragraphs for every reader
  • Shorter, but not closer to you
  • Leaves you to work out whether it matters

A personal impact brief

Answers: what does this mean for me?

  • Read against your role, industries and holdings
  • Names which parts of your profile it used, and why
  • Says what is uncertain instead of sounding certain

The words we use

Lens — a reusable analysis template

The set of questions an article gets read through. "What does this mean for my job?" is a lens. Install one, or write your own.

Persona — a reusable perspective

Who is doing the reading. The same lens answers differently as a cautious auditor than as an opportunity-hunting investor.

Chain — a multi-step analysis

Several lenses in order, each seeing what came before, when one pass is not enough to get to an answer.

Privacy

  • Your API keys never leave your browser. Sync deliberately rejects any payload containing one, so this site cannot store a key even by accident. The only exception is a key you deliberately delegate to a Dropbox you create, which has to be stored so that page can answer people while you are away.
  • Article text goes to whichever model runs the analysis, and only when you run one: in Chrome, the provider you picked — with Chrome AI it never leaves your machine. Over MCP, the model is Claude. If you give Claude a URL instead of text, this site fetches that page to extract the readable content.
  • Signed out in Chrome, your profile, settings, and history stay in the browser. Once you sign in, your profile, lenses, and saved analyses — the result text, an excerpt of the source, and the page URL — are stored on your account. That shared store is what lets Chrome and Claude see one library and one history.
  • Want a copy of that data, or want it gone? Download or delete it yourself from your account — no need to ask.
Read the full privacy policy